SongDrive Brand Identity (2025)

  • Project Description: As part of a brand identity exploration, SongDrive is a music app currently in development that required a cohesive visual system. The project included developing a color palette, selecting typefaces, and designing branded assets for both app identity and social media presence.

  • Concept: Created a unified brand language that connects the app’s core purpose with its visual expression. Through mockups and social media applications, the identity demonstrates how SongDrive can build recognition and engage audiences across multiple platforms.

  • Skills Used: Brand Identity, Typography, Color Theory, Social Media Design, Digital Mockups

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“Views & Hues” Brand Identity (2024)

  • Project Description: As part of a brand identity exploration, Views & Hues centered on translating personal landscape photography into a cohesive design system. The project included developing a color palette, selecting typefaces, and creating print and digital applications.

  • Concept: Designed a visual identity that distilled natural scenery into abstract color palettes, paired with typography and mockups to demonstrate how the brand could extend across multiple touchpoints.

  • Skills Used: Brand Identity, Typography, Color Theory, Digital Mockups, Print & Digital Integration

“Perceiving Emotions” Bingo (2024)

  • Design Need: As a Group Facilitator, I recognized the need to improve engagement during group therapy sessions. Specifically, for the session focused on emotions, I sought to create a method that would encourage clients to open up and share their feelings with one another.

  • My Concept for the Client: Developed "Perceiving Emotions" Bingo. Clients were provided with bingo cards featuring various emotions. They were then asked to share a personal story related to one of the emotions on their card. Other clients listened and marked their own perception of the described emotion on their cards. This activity illustrated the diversity of emotional perception among clients.

  • Skills Acquired: Printing, Group Engagement, Typography, Color Theory, Integration of Personal Branding in Design

“the Pixels of Lo-Res” Book (2023)

  • Project Description: As part of a graphic design course with an emphasis on typography, the final project involved creating a 26-page book centered around a researched typeface.

  • Concept: Designed a book with a visual aesthetic reminiscent of a computer screen to honor Lo-Res, a typeface specifically developed for Macintosh computers.

  • Skills Used: Printing, Typography, Color Theory, Informative Graphic Design

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Printmaking